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| Why Incentives? |
Business Incentives
Why use incentives?
We are living in a new century! In todays highly competitive market place it
can be difficult to make a sale. Just being aggressive doesn't cut it any
longer. Sales skills alone aren't enough to compete when so many new
products and services become everyday commodities. Consumers are
smarter and better educated. The readily available mass of media has
exposed the new client to numerous options for the same product or service.
You've got to distinctively separate your business from the competition and
lead each of your prospects and customers to think, "I would have to be a
complete idiot to do business with anyone else....regardless of the price."
They are shopping for the best bargains and they of course want more than
what they paid for.
In addition the lazy, non-dedicated employee is a consistently growing
problem. Having motivated employees that work hard to build your business
is always a challenge.
Every industry both online or offline needs a cutting edge, cost effective,
powerful marketing tool that appeals to every kind of consumer and can
motivate every kind of employee.
Here are some compelling reasons why you should consider using incentives
as such a tool:
The bottom line is this - loyal customers and productive employees are the
foundation of a successful business. But to continuously retain and motivate
people can be a difficult challenge. Vacation and travel incentives, a proven
motivator will achieve this purpose.
Cash vs. Travel Incentives
Though its value is concrete and while it could be used to purchase a lifestyle
award, most likely cash will be charged against a pile of bills or deposited into
a leaky bank account where it soon ceases to exist. And with the demise of
the cash award, goes the memory of its origin leaving no trace of
psychological branding.
Joe Devlin of Mitsubishi Fusco Truck of America Inc.quoted, "Cash goes
straight into people's pockets and they need it to supplement their salary, but
our trips give us the competitive edge. They are a big part of how we
motivate the salesperson at the dealership that has the opportunity to sell
more than one product."
In 1994, Goodyear Tire and Rubber Company sponsored an incentive
campaign to improve sales of tires. Two groups were formed; one was
offered monetary rewards and the other an equivalently priced selection of
merchandise and travel related rewards. The group receiving lifestyle and
travel rewards out performed the monetary rewards group by nearly 50%.
This was the first documented evidence that cash, as a motivator, is not as
effective as travel or merchandise.
So, clearly travel incentives are the best choice when it comes to incentives in
your business. And among all other travel incentives the leading Travel
Incentives Package in the industry is Coastal Vacations.
Take a look at these amazing packages: See Packages Now!!!
We are living in a new century! In todays highly competitive market place it
can be difficult to make a sale. Just being aggressive doesn't cut it any
longer. Sales skills alone aren't enough to compete when so many new
products and services become everyday commodities. Consumers are
smarter and better educated. The readily available mass of media has
exposed the new client to numerous options for the same product or service.
You've got to distinctively separate your business from the competition and
lead each of your prospects and customers to think, "I would have to be a
complete idiot to do business with anyone else....regardless of the price."
They are shopping for the best bargains and they of course want more than
what they paid for.
In addition the lazy, non-dedicated employee is a consistently growing
problem. Having motivated employees that work hard to build your business
is always a challenge.
Every industry both online or offline needs a cutting edge, cost effective,
powerful marketing tool that appeals to every kind of consumer and can
motivate every kind of employee.
Here are some compelling reasons why you should consider using incentives
as such a tool:
- Knowledgeable and attentive employees account for 80% of the
reasons consumers feel satisfied, according to a PNC Bank Corp.
Survey. - Fewer than 1 and 4 American workers is working at full potential; half
of all workers do no more than directly asked and 75% of employees
say they could be more effective in their job, according to the Public
Agenda Forum. - 70% of unhappy customers abandon vendors because of poor service
according to the Forum Corp. - A 5% increase in customer retention can increase lifetime profits from a
customer by 75%, according to the Loyalty Effect by Frederick
Reicheld.
The bottom line is this - loyal customers and productive employees are the
foundation of a successful business. But to continuously retain and motivate
people can be a difficult challenge. Vacation and travel incentives, a proven
motivator will achieve this purpose.
Cash vs. Travel Incentives
Though its value is concrete and while it could be used to purchase a lifestyle
award, most likely cash will be charged against a pile of bills or deposited into
a leaky bank account where it soon ceases to exist. And with the demise of
the cash award, goes the memory of its origin leaving no trace of
psychological branding.
Joe Devlin of Mitsubishi Fusco Truck of America Inc.quoted, "Cash goes
straight into people's pockets and they need it to supplement their salary, but
our trips give us the competitive edge. They are a big part of how we
motivate the salesperson at the dealership that has the opportunity to sell
more than one product."
In 1994, Goodyear Tire and Rubber Company sponsored an incentive
campaign to improve sales of tires. Two groups were formed; one was
offered monetary rewards and the other an equivalently priced selection of
merchandise and travel related rewards. The group receiving lifestyle and
travel rewards out performed the monetary rewards group by nearly 50%.
This was the first documented evidence that cash, as a motivator, is not as
effective as travel or merchandise.
So, clearly travel incentives are the best choice when it comes to incentives in
your business. And among all other travel incentives the leading Travel
Incentives Package in the industry is Coastal Vacations.
Take a look at these amazing packages: See Packages Now!!!
| "I immediately saw the value of the package with my advertising. I started using the package to use free vacations to bring clients in for Scuba instructions and certifications." -Thanks, Brian |
| Liz Shaw Coastal Vacations |
| Phone: (903) 366-1646 |