 | |  | |  | |  | |  | |  | |  |
Why Incentives?
INCENTIVES WORK!
In the Summer of 2005 General Motors unveiled its hit
consumer program, "Employee Discount for Everyone". Did
Americans respond to this already successful company's ploy
for new business? YES! This promotion saw GM's share
of the U.S. Auto market jump an astounding 6.7% in one
month.
In the Summer of 2005 General Motors unveiled its hit
consumer program, "Employee Discount for Everyone". Did
Americans respond to this already successful company's ploy
for new business? YES! This promotion saw GM's share
of the U.S. Auto market jump an astounding 6.7% in one
month.
Why use incentives?
We are living in a new century! In todays
highly competitive market place it can be
difficult to make a sale. Just being
aggressive doesn't cut it any longer. Sales
skills alone aren't enough to compete when
so many new products and services become everyday commodities. Consumers are smarter and better educated.
The readily available mass of media has exposed the new client to numerous options for the same product or service.
You've got to distinctively separate your business from the competition and lead each of your prospects and customers
to think, "I would have to be a complete idiot to do business with anyone else....regardless of the price." They are
shopping for the best bargains and they of course want more than what they paid for.
In addition the lazy, non-dedicated employee is a consistently growing problem. Having motivated employees that
work hard to build your business is always a challenge.
Every industry both online or offline needs a cutting edge, cost effective, powerful marketing tool that appeals to every
kind of consumer and can motivate every kind of employee.
Here are some compelling reasons why you should consider using incentives as such a tool:
The bottom line is this - loyal customers and productive employees are the foundation of a successful business.
But to continuously retain and motivate people can be a difficult challenge. Vacation and travel incentives, a
proven motivator will achieve this purpose.
Cash vs. Travel Incentives
Though its value is concrete and while it could be used to
purchase a lifestyle award, most likely cash will be charged
against a pile of bills or deposited into a leaky bank account
where it soon ceases to exist. And with the demise of the
cash award, goes the memory of its origin leaving no trace
of psychological branding.
Joe Devlin of Mitsubishi Fusco Truck of America Inc.
quoted, "Cash goes straight into people's pockets and
they need it to supplement their salary, but our trips give
us the competitive edge. They are a big part of how we
motivate the salesperson at the dealership that has the opportunity to sell more than one product."
In 1994, Goodyear Tire and Rubber Company sponsored an incentive campaign to improve sales of tires. Two groups
were formed; one was offered monetary rewards and the other an equivalently priced selection of merchandise and
travel related rewards. The group receiving lifestyle and travel rewards out performed the monetary rewards group by
nearly 50%. This was the first documented evidence that cash, as a motivator, is not as effective as travel or
merchandise.
So, clearly travel incentives are the best choice when it comes to incentives in your business. And among all other
travel incentives the leading Travel Incentives Package in the industry is Coastal Vacations.
Take a look at these amazing packages: See Packages Now!!!
We are living in a new century! In todays
highly competitive market place it can be
difficult to make a sale. Just being
aggressive doesn't cut it any longer. Sales
skills alone aren't enough to compete when
so many new products and services become everyday commodities. Consumers are smarter and better educated.
The readily available mass of media has exposed the new client to numerous options for the same product or service.
You've got to distinctively separate your business from the competition and lead each of your prospects and customers
to think, "I would have to be a complete idiot to do business with anyone else....regardless of the price." They are
shopping for the best bargains and they of course want more than what they paid for.
In addition the lazy, non-dedicated employee is a consistently growing problem. Having motivated employees that
work hard to build your business is always a challenge.
Every industry both online or offline needs a cutting edge, cost effective, powerful marketing tool that appeals to every
kind of consumer and can motivate every kind of employee.
Here are some compelling reasons why you should consider using incentives as such a tool:
- Knowledgeable and attentive employees account for 80% of the reasons consumers feel satisfied, according to a
PNC Bank Corp. Survey. - Fewer than 1 and 4 American workers is working at full potential; half of all workers do no more than directly
asked and 75% of employees say they could be more effective in their job, according to the Public Agenda
Forum. - 70% of unhappy customers abandon vendors because of poor service according to the Forum Corp.
- A 5% increase in customer retention can increase lifetime profits from a customer by 75%, according to the
Loyalty Effect by Frederick Reicheld.
The bottom line is this - loyal customers and productive employees are the foundation of a successful business.
But to continuously retain and motivate people can be a difficult challenge. Vacation and travel incentives, a
proven motivator will achieve this purpose.
Cash vs. Travel Incentives
Though its value is concrete and while it could be used to
purchase a lifestyle award, most likely cash will be charged
against a pile of bills or deposited into a leaky bank account
where it soon ceases to exist. And with the demise of the
cash award, goes the memory of its origin leaving no trace
of psychological branding.
Joe Devlin of Mitsubishi Fusco Truck of America Inc.
quoted, "Cash goes straight into people's pockets and
they need it to supplement their salary, but our trips give
us the competitive edge. They are a big part of how we
motivate the salesperson at the dealership that has the opportunity to sell more than one product."
In 1994, Goodyear Tire and Rubber Company sponsored an incentive campaign to improve sales of tires. Two groups
were formed; one was offered monetary rewards and the other an equivalently priced selection of merchandise and
travel related rewards. The group receiving lifestyle and travel rewards out performed the monetary rewards group by
nearly 50%. This was the first documented evidence that cash, as a motivator, is not as effective as travel or
merchandise.
So, clearly travel incentives are the best choice when it comes to incentives in your business. And among all other
travel incentives the leading Travel Incentives Package in the industry is Coastal Vacations.
Take a look at these amazing packages: See Packages Now!!!
| For questions or comments about this site send email to info@timelessgetaways.com or toll free 866-919-7770 |
Taking the Nation on Vacation!